Tuesday, January 4, 2011

Why Opening Credits Exist

You know how people enjoy something more if they’ve paid a lot for it? They also want to buy something more after they’ve held it. The same principle applies to those opening credits for movies. They remind the audience that it’s a movie, that it’s been paid for, and hey, look, it’s so cool already, but you still have the rest of it to look forward to. It’s a marketing ploy.

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